The landscape of academic textbooks in the United States has transformed significantly over the past decade. Digital textbooks have gone from a niche offering to a major part of the market, while physical textbooks are no longer the default in many classrooms.
Why Digital Textbooks Are Revolutionizing Education
Digital textbooks have quickly overtaken traditional print versions in both high school and college classrooms, offering interactive learning, cost savings, and unmatched convenience. Students and educators have shifted their habits in how they acquire and use course materials, balancing cost, convenience, and learning effectiveness.
In this post and in the ones to follow, we break down key trends in digital vs. physical textbook usage, rental vs. purchase behaviors, the rise of new models like subscriptions and OER, the major industry players, and what the latest data indicates for the future.
Digital Textbooks vs. Physical Textbooks: Market Share Trends (2014โ2024)
Share of courses offering textbooks in print-only, both print and digital, or digital-only formats (U.S. higher education, 2021โ2024). Print-only requirements dropped from 19% of courses in 2021-22 to just 8% in 2023-24, as most courses now offer digital materials. (Source: insidehighered.com)
Over the past decade, digital textbooks have steadily gained ground on print textbooks in both higher education and high school settings:
Early Adoption: How Digital Textbooks Started Slowly
Early 2010s: Digital textbook adoption was minimal. In 2016, for example, one survey found e-textbooks comprised only about 5% of textbook salesย (Source: campustechnology.com). The vast majority of students still bought or rented printed books.
Late 2010s: Usage of digital materials started to climb. By 2019, over half of college students had used at least one e-book for coursework (Source: insidehighered.com). However, print was still dominant for most courses. An analysis of 2016โ2019 transactions showed e-books were only ~5% of sales even by early 2019โ (Source: campustechnology.com), with used and rental print textbooks far more common at that time.
Pandemic Surge: Digital Textbooks Become Essential
Pandemic Boost (2020โ2021): The COVID-19 pandemic accelerated the shift to digital. With remote learning in 2020, many students and schools had to embrace e-texts out of necessity. By Spring 2021, digital course materials became the number one format in campus store sales, accounting for 32% of student course material purchases โ overtaking both used and rental print books as the single largest category (Source: get.vitalsource.com). This was a major inflection point for digitalโs market share.
Early 2020s: The trend toward digital has continued even after returning to in-person classes. Fewer than 10% of college courses now require a physical-only textbook, down from 20% just two years priorโ (Source: insidehighered.com). Most courses either offer materials in both print and digital or have gone fully digital. In fact, by the 2023-24 academic year, 92% of college courses were using digital materials in some form (either alongside print or exclusively)โ (Source: insidehighered.com). High school educators report a similar pattern: among K-12 teachers who use textbooks, 77% make them available in digital format, and only 23% rely on print textbooks alone (Source: k12dive.com).
Printโs Persistent (But Shrinking) Role:
Despite the surge in digital textbook options, print textbooks are not gone yet. Many students still use a mix of physical books and e-texts, and some prefer print for certain subjects or study habits. But the balance has undeniably tipped toward digital availability. The consensus of recent surveys is that digital textbooks have moved from the periphery to the mainstream in the last decade (Source: insidehighered.com).ย
In short, the past ten years have seen digital textbooks grow from virtually zero market share to a substantial portion of all textbook content delivered. Especially in the last 3-5 years, the uptake has accelerated – to the point that fully digital or at least digitally-enabled courses are becoming the norm at colleges, and high schools are increasingly blending print with digital resources.
Recent Developments (Last 12 Months) and Future Outlook
Acceleration of Digital-First Policies for Digital Textbooks in Colleges: More institutions and states have cemented digital materials as the default. Weโve seen additional colleges roll out โday-one accessโ programs across all courses, often charging a course materials fee per credit or term. For example, several large public universities (University of Florida, LSU, etc.) expanded their inclusive access schemes in 2023 to cover all undergraduates, touting cost savings and 100% material access from day one. This has pushed digital uptake even higher recently, essentially phasing out the scenario of a class where some students donโt have the book. Recent faculty surveys reflect this; as noted, only ~8% of courses were print-only in 2023-24 and that may drop to near 5% or less in 2024-25 (Source: insidehighered.com). The expectation is that within a year or two, almost every college course will utilize digital materials in some capacity.
High School Curricula Post-Pandemic: In high schools, the past 12 months have been about normalizing after the pandemic disruptions. Teachers have largely returned to in-person teaching, but theyโve kept many digital textbook resources in play (Source: k12dive.com).
School districts are investing in digital curriculum platforms and devices using federal relief funds. There is also a notable push for open textbooks and state-funded resources to counteract learning loss and budget constraints. States like California and New York have proposed initiatives in the last year to create more open-license K-12 materials (especially in STEM subjects) so that schools can access up-to-date content for free. This could significantly shape high school textbook adoption in the near future, as districts might opt for a curated set of OER plus teacher-created supplements (a trend reflected by 77% of K-12 teachers creating or curating their own materials now (Source: k12dive.com).
Key Insights:
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- Over the last decade, digital textbooks shifted from niche to mainstream, dramatically accelerated by the pandemic.
- Currently, fewer than 10% of college courses require print-only textbooks, down from nearly 20% two years ago, and this is still declining.
- Digital textbooks typically cost 30-50% less than physical copies, offering significant savings and instant access online.
- About 77% of high school courses now use digital textbooks, supported by increased investment in digital curriculum platforms.
Publishers (Pearson, McGraw-Hill, Cengage) have pivoted toward digital platforms, reshaping how textbooks are delivered.
Digital textbooks aren’t just convenient, they’re transforming education into a more interactive and affordable experience. By choosing to buy e-textbooks or exploring digital book online options, students and parents can easily access high-quality academic content, making studying simpler and more effective than ever before.
Digital Textbooks available that you may be interested in –
1. Principles of Economics by N. Gregory Mankiw

2. Campbell Biology

3. Psychology by David Myers

4. Chemistry: The Central Science by Brown, LeMay, Bursten, Murphy, and Woodward

5. Calculus: Early Transcendentals by James Stewart

6. Fundamentals of Physics by Halliday, Resnick, and Walker

7. Organic Chemistry by Leroy G. Wade

8. Financial Accounting by Weygandt, Kimmel, and Kieso

9. Human Anatomy & Physiology by Elaine N. Marieb and Katja Hoehn

10. Introduction to Algorithms by Cormen, Leiserson, Rivest, and Stein

Digital Textbooks vs Paper Textbooks Survey:
US students prefer digital textbooks over printed textbooks.





